Tag Archives: helvetica

Helvetica – Alden Paguada

I have chosen to use the Air Canada logo as an example to illustrate how helvetica font can easily be read, and how can maintain a very modern and contemporary look at the same time. Helvetica birth place is Munchenstein, … Continue reading

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Helvetica – Katie Malberg

Out of the many examples of the Helvetica typeface to choose from, I chose the cover of my Geology textbook as an example.  The title, Essentials of Geology, rests along the rocks  in capital letters with a high x-height. “Geology” … Continue reading

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Blog Post #5 – Helvetica – Tim White

The example of Helvetica that I chose to use is a picture I took of an emergency exit sign located in the Museum of Fine Arts building. I believe the reason behind the designer’s decision of using Helvetica was to … Continue reading

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Helvetica – Nathan Taylor

For my example of a common use of Helvetica, I have chosen the Scotch brand logo. This logo is simple, clean, and utilizes many of Helvetica’s strengths very well. The text and logo are not disrupted by any other texts … Continue reading

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Helvetica- Megan Thompson

“The North Face” logo is a prime example of the use of Helvetica font. The equal space between the letters allows for a simple but rather catchy look to the clothing brand. I believe the author used this type of … Continue reading

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Helvetica – Rashaad Siddick

The Fedex logo is a great example of showcasing Helvetica text face. The scale is consistent between the “F” and the “E” while the rest of the word is matched to scale with one another. The legibility of the text … Continue reading

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Helvetica – DJ Marriott

I decided to choose the Target sign because from what I have seen it utilizes the Helvetica font the best. The size (height and width) is as large as the Target icon and I personally think it looks more symmetrical … Continue reading

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Blog #5: Helvetica- Stephanie Jones

This sign is for the McDonald’s drive-thru. “McDonald’s” and “Drive-Thru” both use the type face Helvetica. Helvetica is the typography that focuses on the white space in between. After the war in 1950, typography designers changed their styles to more … Continue reading

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Helvetica – Lacey Kido

While this is not the image personally taken (iPhone camera failure created a blurry image and a clear image was needed) it is of the same things I’d noticed thanks to Walmart and my excessive time spent there since my … Continue reading

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Helvetica – Ashley Davis

The above sign is used on the fence surrounding the bear cages on campus. Although the body of the sign doesn’t use Helvetica as a font, the bolded danger part does; and that’s a reason why I chose to use … Continue reading

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