Category Archives: Uncategorized

Organic/Geometric: Caleb McEnderfer

Boodles rebranded their companies image in 2011 and that included changing the logo. The original logo was geometric and very straightforward in what their company was about, which is provide short- term loans and the logo has a kid dragging a … Continue reading

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Organic/Geometric: Joshua Murphy

The original brand is on the left side and the image is the old brand and the right side of the image is the new brand identity that Tusk has adopted created by The Partners. Right off the bat I … Continue reading

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Organic/Geometric: Daniel Kim

This old design of the Spotify logo is a geometric design. As English speakers, we naturally make meaning of the black symbols and we read it as “Spotify”. The shapes of the symbols have hard edges and sharp angles which … Continue reading

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Color Interaction: Bryan Duran

As mentioned in the book, color can convey a mood, describe a reality, or codify information. Now I understand why many people say that “color is the most relative medium in art.” Color can interact with one another and change … Continue reading

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Color Interaction: Daniel Kim

There are many colors used inside this image to portray and express a certain environment. The woman character, Snow White, is dressed in primary colors. Her long skirt is yellow, top jacket is blue, and her accessories mainly consist of red. … Continue reading

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Color Interaction: Lexi Day

Color interaction is used to show differences in photos, and is used widely to distinguish certain characteristics of art or real life; such as the changing of the seasons based on whether the world around you is a lush green … Continue reading

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COLOR INTERACTION: ROBERT HARTLEY

Color interaction is an analogy of color theory which studies the relationship between colors which correlates fundamentally with every spectrum of life from emotions to how individuals interpret information effectively to object interaction and relation. This idea was proven through … Continue reading

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Figure/Ground: Robert T. Hartley

Figure-Ground perception is a popular psychological factor where the negative and positive, the divide or contrast within an element or in this case art creates a visual illusion of another image. Like the image above, Apples logo as you know, … Continue reading

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Figure/Ground: Bryan Duran

All things exist in interactions with other things. With positive and negative space to things such as music, art etc. As it mentioned in the text that figure/ground is also know as positive and negative space, is a work in … Continue reading

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Figure/Ground: Adam Pacheco

  Figure and ground, otherwise known as positive and negative space, is a key facet of digital photography. Graphic designers use this technique in order to stimulate the viewer’s perception of the image, in other words bring certain objects to … Continue reading

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