Author Archives: aldenpaguada

Image as Text – Alden Paguada

The Three images that I have chosen to represent Alice Tranum poem ” Down at the Bottom” are in some way related to one another. In her poem Alice talks about feeling really cold and trap at the bottom of … Continue reading

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Broadsides – Alden Paguada

This broadside is a combination of a poem by Mary Wehner and lithograph artist Pollyanna Fernandez. I think this broadside is a good illustration of total immersion as mentioned in the essay by Kyle Schlesinger. This broadside is single sheet, … Continue reading

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Helvetica – Alden Paguada

I have chosen to use the Air Canada logo as an example to illustrate how helvetica font can easily be read, and how can maintain a very modern and contemporary look at the same time. Helvetica birth place is Munchenstein, … Continue reading

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Interaction of color – Alden Paguada

In this picture inspired by henry monroe demonstrates a good example of color contrast. We see that red and yellow stand out against purple and light green, and light blue. We have present complimentary and analogous colors. we see that … Continue reading

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