Tag Archives: figure/ground

Helvetica- Megan Thompson

“The North Face” logo is a prime example of the use of Helvetica font. The equal space between the letters allows for a simple but rather catchy look to the clothing brand. I believe the author used this type of … Continue reading

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Helvetica – Rashaad Siddick

The Fedex logo is a great example of showcasing Helvetica text face. The scale is consistent between the “F” and the “E” while the rest of the word is matched to scale with one another. The legibility of the text … Continue reading

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Helvetica – Ashley Davis

The above sign is used on the fence surrounding the bear cages on campus. Although the body of the sign doesn’t use Helvetica as a font, the bolded danger part does; and that’s a reason why I chose to use … Continue reading

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