Tag Archives: symmetry

Helvetica – Rashaad Siddick

The Fedex logo is a great example of showcasing Helvetica text face. The scale is consistent between the “F” and the “E” while the rest of the word is matched to scale with one another. The legibility of the text … Continue reading

Posted in Fall 2014 Archive (336) | Tagged , , , , , , , , , | Leave a comment