Category Archives: Uncategorized

Organic/Geometric: Joshua Murphy

The original brand is on the left side and the image is the old brand and the right side of the image is the new brand identity that Tusk has adopted created by The Partners. Right off the bat I … Continue reading

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Organic/Geometric: Daniel Kim

This old design of the Spotify logo is a geometric design. As English speakers, we naturally make meaning of the black symbols and we read it as “Spotify”. The shapes of the symbols have hard edges and sharp angles which … Continue reading

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Color Interaction: Bryan Duran

As mentioned in the book, color can convey a mood, describe a reality, or codify information. Now I understand why many people say that “color is the most relative medium in art.” Color can interact with one another and change … Continue reading

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Color Interaction: Daniel Kim

There are many colors used inside this image to portray and express a certain environment. The woman character, Snow White, is dressed in primary colors. Her long skirt is yellow, top jacket is blue, and her accessories mainly consist of red. … Continue reading

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Color Interaction: Miranda Hansen

On the surface, color may seem like one of the simplest components to use in the design process. However this can be deceiving. Since color has such a significant influence on what we perceive visually, it is important to take … Continue reading

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Color Interaction: Lexi Day

Color interaction is used to show differences in photos, and is used widely to distinguish certain characteristics of art or real life; such as the changing of the seasons based on whether the world around you is a lush green … Continue reading

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COLOR INTERACTION: ROBERT HARTLEY

Color interaction is an analogy of color theory which studies the relationship between colors which correlates fundamentally with every spectrum of life from emotions to how individuals interpret information effectively to object interaction and relation. This idea was proven through … Continue reading

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Figure/Ground: Robert T. Hartley

Figure-Ground perception is a popular psychological factor where the negative and positive, the divide or contrast within an element or in this case art creates a visual illusion of another image. Like the image above, Apples logo as you know, … Continue reading

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Figure/Ground: Bryan Duran

All things exist in interactions with other things. With positive and negative space to things such as music, art etc. As it mentioned in the text that figure/ground is also know as positive and negative space, is a work in … Continue reading

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Figure/Ground- Miranda Hansen

Understanding figure and ground as well as their relationship to one another is critical in making up designs that encompass a degree of complexity but are not too overwhelming or confusing to the viewer. Figure is used to refer to … Continue reading

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