Category Archives: Fall 2014 Archive (336)

Helvetica – Rashaad Siddick

The Fedex logo is a great example of showcasing Helvetica text face. The scale is consistent between the “F” and the “E” while the rest of the word is matched to scale with one another. The legibility of the text … Continue reading

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Helvetica – DJ Marriott

I decided to choose the Target sign because from what I have seen it utilizes the Helvetica font the best. The size (height and width) is as large as the Target icon and I personally think it looks more symmetrical … Continue reading

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Helvetica – Eileen Lim-Hing

This logo is for Post-it brand. The logo uses the Helvetica font which gives the logo a clean look. Since the background of the logo is colored sticky notes, the neautral text gives the logo a simple look. This makes … Continue reading

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Stefan Lindeman – Blog 5 – Helvetica

The example of something in my life that uses the Helvetica font is the cover for a TV show that I watch called Mad Men. Looking at this poster, one can immediately see the resemblance of a form of Helvetica … Continue reading

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Blog #5: Helvetica- Stephanie Jones

This sign is for the McDonald’s drive-thru. “McDonald’s” and “Drive-Thru” both use the type face Helvetica. Helvetica is the typography that focuses on the white space in between. After the war in 1950, typography designers changed their styles to more … Continue reading

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Helvetica – Jesse Pearson

For my use of Helvetica in a design, I chose iOS 8, the operating system run on iPhones and iPads. In using Helvetica, I think the designers at Apple wanted to convey readability and stability. iOS has long been lauded … Continue reading

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Helvetica – Ashley Davis

The above sign is used on the fence surrounding the bear cages on campus. Although the body of the sign doesn’t use Helvetica as a font, the bolded danger part does; and that’s a reason why I chose to use … Continue reading

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Helvetica – Sean Jones

The North Face logo is a logo that is known all over the world for its companies’ quality and craftsmanship.  Little does most of the population know, but The North Face logo effectively utilizes the Helvetica font for a fresh … Continue reading

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Interaction of Color – Daniel Smith

In this piece by Ken Wong, the colors all seem to share the same shade or tint. That is to say, if converted to purely grayscale, the colors would all seemingly be the same. The hues in this picture look … Continue reading

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Stefan Lindeman- Interaction of Color

By: Haley Fischer (http://www.haleyfischer.com/blog/2014/1/21/senior-thesis) I chose this image to represent interaction of color because of the way the design really blends all the colors into each other. Some design only focus on primary colors (red,yellow,blue) or some with secondary (orange, … Continue reading

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