Tag Archives: baseline

Broadsides – Katie Malberg

Posted on November 4, 2014 by Katie Malberg

This broadside was a “Switcheroo” for an annual Broadsided Press feature, where writers create works in response to a piece of visual art. Poet Philip Schaefer and Painter Maura Cunningham were the creators of this broadside. As can be inferred, … Continue reading →

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Helvetica – Alden Paguada

Posted on October 21, 2014 by aldenpaguada

I have chosen to use the Air Canada logo as an example to illustrate how helvetica font can easily be read, and how can maintain a very modern and contemporary look at the same time. Helvetica birth place is Munchenstein, … Continue reading →

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Helvetica – Katie Malberg

Posted on October 21, 2014 by Katie Malberg

Out of the many examples of the Helvetica typeface to choose from, I chose the cover of my Geology textbook as an example.  The title, Essentials of Geology, rests along the rocks  in capital letters with a high x-height. “Geology” … Continue reading →

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