Kristin Becker's DTC Classes at WSU

I think that this design is pretty in cool in and of itself. The name Jeb is really organic while the year 2016 is much more geometric. I also really like the contrast between the red and blue. The red is also more lighter in weight than the blue . One thing that really stood out to me was how friendly this logo seems it seems as if Jeb the presidential candidate is giving the impression that he is a friendly presidential candidate  which to me translates to someone who can relate to you. I think the design in this logo is more representational because it is a clear translation, in my opinion of what Jeb Bush is trying to portray. And it’s simplistic nature is really appealing to me that’s the main reason why I chose this logo because I really like how simplistic yet effective it really is. And out of all the presidential logos that were an option I think this is one of the better ones.

I choose this poster as my favorite draft to hang on the wall. The purpose of my poster was to effectively present the event is coming. I try to keep the poster balance so I mainly placed the words about the authors in the same size, same font. I put the place and the event name on left and right size so it looks alignment in the right way. As my primary goal is trying to get people come to the evert, I place the event name and held place to catch someone’s eye. Positive Points:

Title is and obvious from the names, everything is simple and place in an organize way. There are also some negative points: text is laid out horizontally, making it hard to read. The sheets could have been arranged more effectively. Visually, it only contained one font and one color, and some rather bland headings, so it was not appealing in its presentational techniques. Over all I like it because is my first design of the poster.

Created by: Joshua Perez; Hung up in my living room apartment. 

You might ask why would you hang it up in your living room apartment of all places? Well first of all it’s my design I like it and second I honestly needed some decorations in my apartment. No, the real reason is that I figured sticking the poster somewhere where I would always see it would make me and my roommate appreciate it more and it would really help remember the information flyer because we see it everyday.

So what makes the poster stand out from the rest, well it has a combination of black and white that adds a lot of contrast to the whole flyer. My intention for this flyer was to make the top text stand out and from there one’s eyes can diverge to the rest of the flyer. I tried to make this poster as artistic as possible without losing much information and I tried to use white text whenever I could, in order to do just that I simply duplicated multiple layers of the same text on top of each other to create a a black box and laid the white text on top. This is exactly what I did with the Washington State University I duplicated the text layer enough to create a black box in which I could then lay the date and time in white. The poet’s names was a little tricker to arrange. I obviously wanted to make the poet’s name stand out but making the text big didn’t really help because the date and time stood out more so I decided to do something similar with the poet’s names but not quite the same. I made a black box area with their information but I gave each poet a sort of drop shadow (with the same poet’s name but in black) to make their name stand out even more than it already did. Once this was done I was satisfied with how everything stood out.

In conclusion, what makes my flyer stands out from the rest is that it provides a lot of contrast and the title and poets name stand out in a unique way. When working on my revisions I plan to make the text behind the poet’s names stand out more and figure out if there is a way to make Museum of Art stand out more as well.

For my poster design, I would like to choose this one to pursue for my final portfolio because I think it stood out from other posters. I hung it on the door at my apartment because it is a clear place I can see easily when I leave home and come back every time every day. It is a great manner to remind me to think about how I can do better for my final portfolio every time I see it. I believe I can get more inspiration when viewing my poster design frequently.

One of reasons I think the design stood out from others because the arc words in the center of the paper is a little different from the traditional style. From the traditional style, we can see posters mostly present horizontal lines. It is rare to see other shapes of words. Therefore, through contrasting the traditional style, I believe this way can catch more of the audience’s attention on the time of the event, and notice the title in the middle, “Experimental Poetry in Action.”  Another reason is my vertical words, which are “Presented by WSU Visiting Writer Series 2015-2016”. In my design, I want to present different styles of words to make my project more plentiful. I hope it does not look boring.

For my design, when looking at scale, we can see my letters in the poster are mostly the same size. There is not much contrast to compare different sizes. For this case, I will revise it to make some important words or letters I want to catch audiences’ eyes bigger than others. For figure/ground, I tried to balance my positive space and negative space. I tried to put black texts (positive space) surrounded with white background (negative space). For the entire framing, I kept a little bit of space in the margins because I do not want the poster to look crowded. Additionally, I not only bolded and italicized the title, but bolded the time and the university’s name with an arc shape in caption to catch audiences’ eyes.

To improve this design for the final portfolio, one is to revise some letters’ size and change to different type to make it contrast in scale. Another is for authors’ information, I would bold authors’ names or make them bigger in authors’ information to catch audiences’ attention. These ideas are so far I figured out, I will think more about how to improve my design to make the poster look better.

This is a typographic poster by Mauro Hernandez (web designer , typographer), founder of Mahebo a company which specializes in web, typography and branding. 

The main part of the text is located right it the middle. Right where there is a transition of colors (orange to red orange). This acts as a focal point because it’s the first thing one looks at when glancing at the typographic quote. I would even argue that the focal point of this typographic quote is even a line. The line acts as a way to transition between colors and shades and this is exactly what happens at the focal point; The colors transitions as well as the weight the weight of the typographic quote is heavier on the bottom than at the top and that makes it feel balanced. Everything about this quote leads one eye to the center of the page. Mainly because everything around the quote is negative space. And really there isn’t much to see, when looking at the negative space around the quote your eye wanders until one either hits a yellow line or red line which then leads you back up to the focal point where the quote is carefully placed at. I love how well the post is asymmetrical and how detailed it is. Even though most of the quote is in the center of the overall artwork Hernández makes sure that regardless of where you look your eyes will always lead up to the center of the artwork. Even though the quote isn’t symmetrical it feels balanced because of the weight of the colors. The quote obviously has the larger scale and it’s the most important typographic material that is on this artwork. Again, even though the artwork isn’t symmetrical it surely does feel that way because of the contrast and transition between the colors. In other words the artwork is active (transition of colors) and it also has asymmetrical balance because of the weight of the different hues (gold to magenta).

The Starbucks advertisement is posted by Jessica Hische. Assoc. Creative Director: Rachel Frederick, Jr. Art Director: Alia Roberts, Jr. Art Director: Laura Duncan, Exec. Creative Director: Dennis Lim; Photographer: John Clang

In the image of the Starbucks advertisement, we can see many words are filling in the space with a Starbucks logo. To assume each word is a point, they connect with each other to present many lines. Each word is written with lines, each character is an important element to be each line. From the image, there are not only straight lines, but also a line which defines an arc-shape along the Starbucks logo. Meanwhile, these lines are full in the object to become a plane. Moreover, these lines and edges also create a rhythm that leads viewers’ eyes to focus on the image. For the balance, it is asymmetrical, regardless of viewing from left to right or from top to bottom. When viewing from left to right, merely for the Starbucks logo, we can know the balance is asymmetrical. The reason is that the logo is placed along the edge of the object. If the logo is placed in the middle, it can be symmetrical when only viewing the logo. Further, for letters, the word “extrafoam” and “vanilla latte” are not symmetrical although the top of the lines are symmetrical. The word “extrafoam” is an arc-shape so that it can not be symmetrical when viewing from left to right. Additionally, for the word “vanilla latte,” it is a little bit inclined upwards from left to right. Therefore, it is also asymmetrical. However, if we only view the cup of the shape without letters and the logo, it is symmetrical. When viewing from top to bottom, although the logo looks symmetrical, all lines of letters are asymmetrical. For the arc-shaped word “extrafoam,” it is located a little top from the middle, so it is asymmetrical. Nevertheless, if the letter “a” moves to the middle of the object, then it is symmetrical. Besides, the top of the lines to the bottom of the lines is also asymmetrical because the bottom of the lines are a little bit inclined upwards from left to right. Overall, based on this image, point, line, plane and rhythm and balance are really important to present a designer’s idea for a image, and these elements are related to each other. Even though the image is asymmetrical, it connects all elements to present an image to make an impression on viewers. This practice is a great opportunity for us to observe the shape and how elements are presented deeply.