Category Archives: Archives

This ad campaign that was created for Microsoft was designed by a company called DoubleKnot Creative that is owned by a friend of my family. The two images were originally designed to be a .gif, which indicates that this ad … Continue reading →

I decided I wanted to show an image of a colorful Italian home, because I know that there is a lot of colorful architecture there, and I knew there would be one that fit what this chapter is talking about. … Continue reading →

This is an example of color that I found on the website Dribbble. This example, although seemingly simple, has some very complex color element that gives the simple design a lot of dimension and detail making it immensely more appealing … Continue reading →

The revered FedEx logo. Quite possibly one of the most inconspicuous and famous uses of figure/ground, (positive/negative space). The multiple layers of interpretation are key to the designs success. I must admit, it took me many years of staring right … Continue reading →

Patterns, with there either vibrant, allure or gaudy, repulsiveness, are ornamental designs comprised of infinitely repeating combinations of shapes. In Graphic Design: The New Basics, the authors discuss how patterns are derived from the formation of isolated elements linear elements … Continue reading →

The primary image I selected to use is Tang Yau Hoong’s work from a blog from 2013 about negative space illustrations.  The background color is orange, but then there are competing images of a couple of people boating on a … Continue reading →

The photo I chose uses figure and ground with the main structure of the visual. When I think of the concept of figure and ground, I typically think of a dual-meaning or double-edged sword regarding what is perceived within an … Continue reading →

The concept of figure-ground is the relationship between the positive and negative space in art. Our perception of images is determined by the edges of the subjects within them and is thus a very important aspect of graphic design. The concept … Continue reading →

Graphic created by Steph Scheerer for Halsey, for her tour, Hopeless Fountain Kingdom, last year. 2017. In “Graphic Design: The New Basics” by Ellen Lupton and Jennifer Cole Phillips, it talks about figure and ground being imperative to visual perception … Continue reading →

  The pattern that I have represented on the left side of the page is a great example of figure-ground ambiguity. If you pay attention depending on what color you choose as the foreground and the background the primary shape … Continue reading →