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Category Archives: Fall 2014 Archive (336)
Helvetica-Chidi Odoh
For my example of the use of the type face Helvetica I chose the Toyota automobile brand logo. Helvetica was a typeface that was created during the World War II times to be more precise in 1957 and the creator Max Miedinger designed … Continue reading
Helvetica – Katie Malberg
Out of the many examples of the Helvetica typeface to choose from, I chose the cover of my Geology textbook as an example. The title, Essentials of Geology, rests along the rocks in capital letters with a high x-height. “Geology” … Continue reading
Posted in Fall 2014 Archive (336)
Tagged baseline, bolded, helvetica, Helvetica 336 Fall 2014, roman form, Scale, type classification, type family, typeface, x-height
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Blog Post #5 – Helvetica – Tim White
The example of Helvetica that I chose to use is a picture I took of an emergency exit sign located in the Museum of Fine Arts building. I believe the reason behind the designer’s decision of using Helvetica was to … Continue reading
Posted in Fall 2014 Archive (336)
Tagged clean, contrast, design, helvetica, Helvetica 336 Fall 2014
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Helvetica-Meli Barajas
In this cover of InTouch magazine, the author used the transitional typeface Helvetica as the main font. One of the main reasons why I believe the author chose this font is because it is a font that has become known … Continue reading
Helvetica – Becka Prater
The brand I have chosen to use is the Lufthansa, a German airline. The font Helvetica is already a universally used font because of how simple and sophisticated it looks. It is easily legible and captures modernism. The typeface itself … Continue reading
Helvetica – Nathan Taylor
For my example of a common use of Helvetica, I have chosen the Scotch brand logo. This logo is simple, clean, and utilizes many of Helvetica’s strengths very well. The text and logo are not disrupted by any other texts … Continue reading
Posted in Fall 2014 Archive (336)
Tagged helvetica, Helvetica 336 Fall 2014, sans serif, simple, thick, transitional
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Helvetica- Megan Thompson
“The North Face” logo is a prime example of the use of Helvetica font. The equal space between the letters allows for a simple but rather catchy look to the clothing brand. I believe the author used this type of … Continue reading
Helvetica – Brian Martinez
I had not realized that the typeface used for Cards Against Humanity was Helvetica. I think this font is appropriate for hiding the dark comedic nature of the card game. Helvetica is clear and easy to read. This makes delivering … Continue reading
Helvetica – Colin Weickmann
The Microsoft logo exhibits an effective use of Helvetica. Helvetica itself is a tremendously legible typeface, thus making it a commonly used font style in many forms of visual media. As such, Helvetica is recognizable and often used by designers … Continue reading
Blog Post #5 – Helvetica [Emilee Shimazu]
I chose to use the skype logo as an example for the helvetica blog post largely due to the fact that skype, like helvetica, has the intention of being universal. Helvetica is a typeface created with the purpose of being … Continue reading
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