Tag Archives: sans serif

Helvetica – Alden Paguada

I have chosen to use the Air Canada logo as an example to illustrate how helvetica font can easily be read, and how can maintain a very modern and contemporary look at the same time. Helvetica birth place is Munchenstein, … Continue reading

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Helvetica – Nathan Taylor

For my example of a common use of Helvetica, I have chosen the Scotch brand logo. This logo is simple, clean, and utilizes many of Helvetica’s strengths very well. The text and logo are not disrupted by any other texts … Continue reading

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Blog Post 3: Jacob Oster

For my Typeface Anatomy Analysis, I chose a Powder Magazine Cover that shows contrasting typefaces which, together, create an eye-catching, attention-grabbing magazine cover. First, the easily recognizable title for the magazine “powder”. I noticed that each of the letters was … Continue reading

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