Category Archives: Spring 2018 Archive (336)

The photo I chose uses figure and ground with the main structure of the visual. When I think of the concept of figure and ground, I typically think of a dual-meaning or double-edged sword regarding what is perceived within an … Continue reading →

The concept of figure-ground is the relationship between the positive and negative space in art. Our perception of images is determined by the edges of the subjects within them and is thus a very important aspect of graphic design. The concept … Continue reading →

Graphic created by Steph Scheerer for Halsey, for her tour, Hopeless Fountain Kingdom, last year. 2017. In “Graphic Design: The New Basics” by Ellen Lupton and Jennifer Cole Phillips, it talks about figure and ground being imperative to visual perception … Continue reading →

  The pattern that I have represented on the left side of the page is a great example of figure-ground ambiguity. If you pay attention depending on what color you choose as the foreground and the background the primary shape … Continue reading →

    Figure and ground are some of the most important concepts of graphic design and has been a tool for artists (like MC Escher) to develop intricate patterns. Think of figure and ground in terms of layers: the ground … Continue reading →

Figure/ground is another form of giving the viewer multiple ways to view a design in either print, media, or business storefronts. Figure/ground also goes by another name, which is the Gestalt Principle. This is a technique where the whole of … Continue reading →

Figure/Ground organization is a perceptual category that is a necessity for recognition of objects through an image. This organization can be used for different purposes, for example, I know some psychologists that use this kid of images where they need … Continue reading →

The image that I have chosen to represent the ambiguity of figure/ground is of a Rubin’s vase. This image is a more famous creation by Edgar Rubin in the early 1900’s. When looking at the the image you can see … Continue reading →

“Figure” is an item/design/image that is in the forefront of the setting, or “ground.” Each is only visible when they are in contrast with one another. Figure/ground ambiguity plays off the balance and contrast of figure/ground. This photo to the … Continue reading →