The type I chose to analyze from the MASC is from a book called “The Psychology of Printing Types”. It is a serif font that most people would just assume is Times New Roman. However, after learning more about typefaces I can see that there is a structure to typefaces and there is a lot that makes this type unique. The first thing that caught my eye was the capital ‘Q’ and letter ‘u’ at the start of one of the sentences. The finial of the Q stretches under and over to the end of the ‘u’, which is something unique about this type. Since the letters ‘Q’ and ‘U’ typically go together, I think this was a strategic decision made by the creator if they were working with moveable type, because it would mean only using one letter block to print two letters. Another aspect of this font that differentiates it is that the type contains ligatures between some of its letters. This is not uncommon amongst serif fonts but when discussing fonts in general, these ligatures help differentiate it and make the type unique. I also chose to analyze this type because it included numbers in the text as well. The ‘4’ in the text is unique in that the focal triangle in the number ‘4’ sits on the baseline instead of starting at the cap height, and the descender in the number runs down below the baseline. This contrasts with the other number in the text, an ‘8’, which sits on the baseline as well but never goes below the baseline, instead it stretches up to the type’s cap height. The type itself is very formal and professional and I could see it being used in books and formal documents.
Wednesdays, 1:30-3:00pm, Creativity Suite: Avery 451 (Avery 479)
EMAIL: firstname.lastname@example.org for an appointment
- 201 Blog
- 336 Blog
- Sample Posts by Students
- Sample Posts by Your Professor