Type Anatomy: Cassidy Ward

IMG_2633The example I chose to write about from the MASC library was the san serif font displayed in an air circus newspaper article from 1922 because there are a lot of different fonts used within this example. In addition, it stuck out to me the most because it was the one example of text that I felt I related most to: possible because the examples of type used in this newspaper example is still used for newspaper today.

After reading the article titled “Letter” and comparing my new knowledge to this example I immediately thought of the “Monster” fonts that were created during the industrialization era. These fonts include being big and bold by embellishing and engorging the body of the letters. Therefore, it is most commonly used for advertising fonts (or was during the industrialization era). For example, in this article page I distinctly see the “Extra condensed” typeface that is used for narrow spaces in advertising. I think because this article page is so condense, the “extra condensed” typeface stands out. In addition, other titles within this article that use monster fonts would be gothic, and from what I can tell also fat face.

Regarding the layout of the page, I think that the different sizes and styles maximizes the scale of the letters in the space. For example, the text to title in addition to use of images works in a way to show the reader what the page is about, but also giving the information in a conventional way by using the variation in text.

The fonts used for the titles of the page stands out the most. Therefore, the specific font I want to discuss is the extra condensed characteristics. The stem height of the letters  are very short because of the thin nature of the letters. In addition, the ascender height can be slightly above the cap height because of the skinny nature again (for example lower case t or something like that).

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