For my final blog post, I chose to compare the menu designs on Sophie Stoltman and myself. Both of these menus do a good job of creating a visual hierarchy that is clear and easy for the viewer to navigate. We both decided to use three different levels of hierarchy to establish the genre of food, the individual dish titles, and the descriptions of the dish titles. The menus each do a good job of establishing which is which in a clear manner. For fonts, Sophie went with all sans serif fonts, and while I didn’t use all serif fonts, I did throw some in as well as a cursive font as well. I tried to match my fonts as close as I could, while also not using the same font for the entirety of the menu. I believe my fonts matched well and weren’t “too much” for the readers eye. They didn’t stress the eye too much, but fit the homey, some-what fancy mood of the restaurant. Sophie’s menu, I feel, also accomplishes this mood match. Her font is as clear to read as any, but also is a comfortable read for the eye, fitting the mood of the restaurant. I believe both of our menu’s fonts are stylistically appropriate.
As for the overall visual style of the two menus, Mine focus’s on a warm but fun feel. The faded picture in the background is faint on color in order to not distract from the menu itself, or make it hard to read. At the same time, it is a noticeable feature on the menu that relates to the restaurant and it’s theme. The menu creates a three column style that has a clear grid for organization. The underlined genre titles establishes those as the individual sections and the starting points to read from. As for Sophie’s menu, her overall visual style is a comfortable theme, and is a straight-forward, easy design to navigate and read. The sections are very clearly split up in three parts per page and divided by vertical lines. This makes it very easy for the reader, as it creates a clear navigation path for the reader, going top to bottom and then left to right. The illustrations on the menu also add an authentic feel. The illustrations fit the style of the Paradise Creek Brewery. They aren’t overwhelming, but yet match the restaurant and the mood. Neither of our menus rely on color either. We both relied on our grid and fonts to to establish a clear hierarchy.
My menu was printed on 11×17 paper and horizontal. I believe Sophie’s was printed on 11×17 as well. Sophie’s paper was stiff enough for the reader to hold at the restaurant without it being too flimsy. I think that I should’ve printed it on stiffer paper as well because I think my menu came out a little to flimsy. The menu appears to be printed professionally and in a comfortable manner for the customer to read and hold. Overall, I think that both menus are well designed and capture the essence of the restaurant well.