Final Reflection: David Czyzewicz

For my final reflection I chose to compare my menu design with Keisha’s.  When my eyes scan both our menus I see a similar hierarchy.  Your eyes get initially drawn to the name of the brewery which is the largest piece of text on the menu.  Then, again on both menus your eyes scan the different food categories due to the variation included in the food categories.  For my menu I changed the font from the name of the brewery but still chose a font that had similar characteristics, such as a sharper serifs and a more narrow style.  For Keisha’s menu she contrasted the font used for the name of the brewery two different ways, the first is she utilized a san-serif font instead of serifs and secondly switched from a solid print font to and outline font.  Then from the food categories we both kept variation within the categories. to make sure the hierarchy was prevalent.  In both of our designs we bolded the name of the dish and the price.  We also both designed our menus to have the descriptions of the food in a serif font so that it is easy to read.

For both our designs we both took the same approach to our fonts but applied them in different ways.  I tried to have some variation in my menus font.  This is why the brewery’s name is a different font than the rest of the menu.  Then I tried to find a similar font for the rest of the menu then varied it by styling it different ways such as bold or italics.  I would say my fonts are stylistically appropriate due to the fact they are the same style as each other and in a similar family.  I would also say Keisha’s fonts are also stylistically appropriate.  Even though her menu contains differing fonts with serif and san serif they still work due to the environment the establishment gives off.  I liked that her food category and food items are both in san serif fonts which really helps bring it together.

I think that both designs are geared for a relaxed establishment such as Paradise Creek Brewery.  I feel like Keisha’s design encompasses it more than mine does though.  My design is leaning more towards a minimalist feel.  I wanted to include some graphics in the menu but I also did not want the viewer to be over stimulated by images that would take attention away from the food.  I think that fear of overcrowding might have limited my options for my design.  Keisha also had minimal graphics but had more graphics incorporated than my design.  I think Keisha’s graphics were all very effective and gave the perfect amount of visual stimulation.

The texture of the menus definitely help tie them in to the restaurant.  With my menu printed on the blue parchment paper it helps soften up the vector graphics and the text so it is easier on the eyes, less contrasting.  The background/paper Keisha printed on made me think comfort and local which exactly matches the feel of Paradise Creek.

I would say Keisha and I both have really strong designs.  Both menus have a clear hierarchy present in them, they are both very easy to read, and they both have complimenting graphics that do not distract the user from the food.  I feel like my menu could be improved by adding a few more graphics into the design and I feel like I could have varied my fonts a little more than I did.  I feel like one improvement that Keisha could make is to not laminate her menu.  Lamination can help with the longevity of the menu but I feel like lamination directly contradicts the feel of Paradise Creek, besides the lamination I feel like Keisha’s menu is a vey strong design.

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