Category Archives: Archives

    Figure and ground are some of the most important concepts of graphic design and has been a tool for artists (like MC Escher) to develop intricate patterns. Think of figure and ground in terms of layers: the ground … Continue reading →

Figure/ground is another form of giving the viewer multiple ways to view a design in either print, media, or business storefronts. Figure/ground also goes by another name, which is the Gestalt Principle. This is a technique where the whole of … Continue reading →

Figure/Ground organization is a perceptual category that is a necessity for recognition of objects through an image. This organization can be used for different purposes, for example, I know some psychologists that use this kid of images where they need … Continue reading →

The image that I have chosen to represent the ambiguity of figure/ground is of a Rubin’s vase. This image is a more famous creation by Edgar Rubin in the early 1900’s. When looking at the the image you can see … Continue reading →

“Figure” is an item/design/image that is in the forefront of the setting, or “ground.” Each is only visible when they are in contrast with one another. Figure/ground ambiguity plays off the balance and contrast of figure/ground. This photo to the … Continue reading →

Figure/ground is the understanding of how different elements in a composition work together, creating a focal point and allowing different viewers to see different things. The figure – the focal point – is made to stand out from the ground … Continue reading →

In Graphic Design: The New Basics, we learned about the importance of working with figure and ground and how it can add interest to a composition. Figure is the main subject while ground is the area surrounding the subject. In … Continue reading →

Figure/Ground (Gestalt Principles), is essentially, a form of technique that challenges our past experiences of perceptions and sensory; to the point that we try to find the underlying meaning of how the piece was created. Figure is defined by which … Continue reading →

Figure and ground can be defined as using positive and negative space to create the illusion of a three-dimensional space. Using Contrast between lighter and darker colors can improve the image or elements to make it look three-dimensional. The connection of … Continue reading →