Menu Design: Steven McCracken

After looking through some of the menus on Art of the Menu I think I’ve found one that really caught my eye, Ruka. Their menu incorporates a nice hierarchy, with the categories separated by large squares with a unique font, and on top of that they feature a lot of incredible art throughout. When comparing this to the Paradise Creek menu it can make the old layout look a little bland, but this is also most likely a much nicer restaurant than any in Pullman.

ruka_PHOTO_10

The Paradise Creek menu has a great look to it, the fonts feel very classic and give it a great overall aesthetic. When it comes to actually navigating the menu however I think there could be a lot of improvement. Adding some uniformity to the fonts, as well as fixing the scaling to make categories more clear, could greatly improve the hierarchy of this piece in my opinion.

 

This entry was posted in Fall 2017 Archive (336), Uncategorized. Bookmark the permalink.

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