Type Anatomy: Lloyd Proctor

Ellen Lupton’s “Thinking with Type” gave a lot of insight on just how significant type face is and how its evolution over the years influenced how we design and present messages. In her section of humanism and the body, she explains how the culture and individuals creating can influence the type of type that is used. Humanist Writers and scholars in Italy during the 15th century rejected gothic because it did not adequately suit the classical renaissance literature that was influencing forms during that time. I thought that the distinct differences in type based in the era was fascinating. The italic style that we consider to have more formality and sometimes elegance was considered to be more casual and simplistic and the upright humanistic scripts was held in a higher regard and were more expensive.

In the Manuscript Archives and Special Collections that we visited, I chose a Greek astronomy book from the 16th century written by Solensis Aratus. The font went along with what Lupton described in her book. The text during the 16th century was much more romantic and had matching weights and x-heights, which was prevalent in the book that I had chosen, there was a present of italic influence and the the font was fluid and properly sized for the information being presented.  The author was Greek and interested in astronomy, so I’m assuming her wanted his text to represent intellect and discovery and the font present displays that well.

 

 

This entry was posted in Fall 2017 Archive (336), Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s