As young singer from Canada, The Weeknd, is well known for his detailed songs about females as well as drugs. His songs are about his life and his experience of where he grew up. Therefore, in my opinion, the artwork for his album “Beauty behind the Madness” is an alternative self-portrait for The Weeknd. First of all, it is important to note that for many who do not know this artist, he purposefully spells Weeknd without the letter e; therefore, it is not a typo. The color choices for this cover are black, white and grey the only exception is the title as well as the titles of the songs on the back. By adding a bright color to the dark background it makes that stand out and draws the viewer’s eyes to that point. It shows the viewer that the text is important. Another important part is that many came to know his music as dark R&B and his black and white theme actually goes through this album artwork as well as his other albums; creating consisting throughout his albums.
Even though this is an image the illusion is that the image is ripped, creating texture. The text follows this same idea because the edges and lines of the letters are also rough.
On the back cover of this album, we have a focal point where the yellow text lies. The text creates a diamond shape at the center of a rectangular plane. By putting the text on this rectangular plane that does not have any “tears” through it, it makes the small text easier to see.