Student Broadside Critique – Lisa Gaviglio

Kelsey Johnson Broadside

Mood

The text Kelsey chose to use in her broadside is from The Beautiful and Damned, about sounds in the night, hope, and love, written by F. Scott Fitzgerald. The display text reads, “It gave love hope in its own survival” reiterating one of the last sentences in her passage, putting emphasis on its importance and setting the mood. This text is glittery and bright contrasting with the darkness of the background which helps to create an almost haunting/ethereal mood. Words like evanescent, dissolving, moon-flooded, and crying also help to create that hauntingly beautiful feeling. The color of the background reflects the mood created by the text as well as being an actual representation of the words “All the city was playing with this sound out there in the blue summer dark…”

Hierarchy

There is a definite hierarchy being created with the large display text overlapping the running text. Its size (1/2 the page) and placement (top) both work together to make it stand out the most.  There is a lot of reference to throwing things up in the air which is what the display level text seems to be doing. It is at a slant and it is reminiscent of something being thrown into the air. The dissolving background gradient also makes the glittery text stand out more starkly against the black at the top. The overlapping of the text makes the eye flow into the white running text next to see what exactly the display text is covering. It is a little difficult to read at some points with the display text overlapping it, but the text is interesting enough that you want to keep reading and figure out what is going on. The name of the author F. Scott Fitzgerald is also written in the same font as the display text, which gives it a sense of importance even though it’s at the very bottom of the poster. While it might not be the most important thing in the poster, the type used hints at his importance as a prominent author.

The broadside does a good job capturing my attention from far away with the rich blue color and beautiful glittery text. It kept my attention as I got closer because I wanted to figure out what the text was about and how it related to the larger text. The type itself is very engaging and all the letters are very unique drawing the eye for an extended period of time.

Type Styles

Display level text type style:  I absolutely love this type you created and I think it goes well with the passage. I think it also goes very well with the author and the period in which he was writing. It matches the mood of love and hope and the glitter texture you gave it also brings to mind the bright lights of the city that are present in the darkness of night as well as the mention of moon-flooded roofs.

Running text type style: I think the type you chose looks good, but I don’t quite understand why you italicized it. What exactly does it represent or bring to your text that a non-italicized font wouldn’t have?  I do like the fact that you chose a serif font, which speaks to the age of the passage and the traditional/somewhat romantic mood it is creating. There is a lot of space (leading) in your passage that helps to create an open feeling letting the dark blue take over most of the passage.  The justified text is very uniform, but there is one line,  “pebble-strewn, moon-flooded” that has an awkward space in the middle, disrupting the flow of your text.

Overall I think that the fonts you have used work well together and the design you have created on your broadside reflects the text and the mood it creates.

This entry was posted in Fall 2014 Archive (338) and tagged . Bookmark the permalink.

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