Broadsides – Danielle Clement

The broadside I chose to elaborate on from the MASC collection in Terrell Library represents Kyle Schlesinger’s definition of integrating images. I found this broadside very appealing in that it “overlaps and intersects between text and image.” At the top of the broadside,  there is a detailed painting of a caravan of U.S. Army vehicles making their way down a hill. Near the middle, there is a man directing the vehicles and next to him is a chunk of text carefully placed. This broadside does a great job at integrating image with text. The painting is great visual imagery and was the first element to catch my attention. This broadside utilizes visual hierarchy and uses the image to draw the reader in, and then directs they eye to the text–the second visual element. The man standing serves an important role within the broadside, not only a part of the visual imagery, but also serves as a marker to direct the eye to the pertinent information. The designer of this ad also did a nice job at using negative space to highlight the unique elements within. The chunk of text is aligned on the right side, providing ample space for the man standing on the left and creating a hidden, but assumed two column layout. I really enjoyed analyzing this broadside because it does a fantastic job at including illustrations that capture the current war-time and immerse into the text, providing excellent visual hierarchy. This broadside has a strong design layout and powerful approach to attracting readers visually.

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