The North Face logo is a logo that is known all over the world for its companies’ quality and craftsmanship.  Little does most of the population know, but The North Face logo effectively utilizes the Helvetica font for a fresh modern face of business.  The font itself in the logo appears to have a Transitional looking Type Classification however is appears bold like a Clarendon classification without the large bulky serif’s.  There is no waver in the scale of the type and it fits on the middle of the logo fairly large so it is easy to read and recognize.  The font does not seem to be customized at all and if it is, it is very minute such as slightly bolding the lettering, which it looks like they did.  The width and height of the lettering also looks classic helvetica except for the boldness.  It should also be noted that the whole text in the logo is capitalized.  Upon further investigation, I have found that indeed The North Face logo utilizes Helvetica Bold as its’ typeface.  Helvetica, naturally without crazy Serif’s or flashy Anatomy gives The North Face a fresh clean look that represents essentially what the company itself does; keeping people fresh and clean throughout natures perils.  This logo is a good representation of another company using Helvetica for its versatility, cleanliness, modern professionalism in which literally thousands of companies use today, and it is widely agreeable that this North Face logo is one that is known throughout the world and has been effective in its use.

David Alcorn designed this Logo in 1971.