Author Archives: roberthartley1997

What is form storming? Princeton Arch Press describes form storming as the “act of visual thinking, a tool for designer to unlock and deepen solution to basic design problems.” The goal of form storming is to get creatives to think … Continue reading →

Color interaction is an analogy of color theory which studies the relationship between colors which correlates fundamentally with every spectrum of life from emotions to how individuals interpret information effectively to object interaction and relation. This idea was proven through … Continue reading →

Figure-Ground perception is a popular psychological factor where the negative and positive, the divide or contrast within an element or in this case art creates a visual illusion of another image. Like the image above, Apples logo as you know, … Continue reading →

Pattern when something or a structure is organized in a way that is consistent creating a visually pleasing balanced aspect where the design is repeated in a repetitive unit, shape, or form. Pattern can exist almost everywhere in various forms. … Continue reading →