Author Archives: alexa.palomarez

The New York restaurant Pera Soho uses a menu that has been designed to have a strong hierarchical structure.  The name and logo of the restaurant is at the very top of the page, suggesting readers should look at that … Continue reading →

The very first point the eyes are drawn to on this page is the massive “g” that covers the majority of the page. This element of type functions as point, line, and plane, since it is the focal point on … Continue reading →