Author Archives: aholleman

My first visual example by M.C. Escher is geometric in my opinion because of it’s exact symmetry and hard lines and points which give it a very man-made/computer generated feel. It’s organizational architecture follows a grid like pattern and uses … Continue reading →

This redesign of the Green Mountain Coffee Logo is very organic considering its soft textured appearance. As the texts explains the previous logo could also be considered organic as well because of it’s circular shape but it could also be … Continue reading →

This visual example shows an ambiguous relationship between the figure/ground. The figure is enmeshed with the ground making it difficult for the viewer to immediately find a focal point of the piece which lacks discernible dominance. There is much less … Continue reading →

This is a poster for a music festival called Sasquatch. I used this example because it has the same basic typographic elements of text that is necessary for a concert poster to have and this will be important to consider during … Continue reading →