Scale is always important in design it determines the size of the work itself and gives
context to the content. According to “graphic design: the new basics” there are 2 ways of referring to scale, objective and subjective. Objective scale is the literal physical scale of an object, for example a ¼ scale model of a car is exactly ¼ of the size of the actual car. Subjective scale refers to your perception of the scale, for example if I showed you an image of a rock with no background it would be difficult to tell the size of the object because you have nothing to relate its scale to. Objective scale is important when considering medium and print, and subjective scale is important in the illustrations to make them seem realistic. The illustration I have chosen is by Paul Chadwick from his “concrete sketches” series of illustrations which can be found here. I chose this comic because it is a good example of how scale can be used effectively. The objective scale of this image is unclear since it was originally created as a drawing but was viewed digitally. Placing the concrete man next to a tree is an example of subjective scale because it shows how large he is since almost everyone has seen a tree and can relate this image to a physical experience. He also appears to be on the peak of a mountain, this is an example of cropping to imply scale because we only see a small portion of rocks but the shape and context make the reader think he is on top of a giant mountain. Overall this image effectively uses scale to create a visually dynamic piece.