This is a campaign logo for JimWebb in 2016. The logo is designed in a simple way with no picture on the logo. There is no organic form in this logo because there is no any nature shape. The way is geometric because all words are solid edges in the logo. Moreover, the logo is more representation because we can be easy to know the signification of all meanings of words in the logo. Words “JimWebb’16” and “Leadership You Can Trust” are easy to make audience understand meanings. The logo is no abstract because there is no any unknowing shapes in a logo. The words with leadership you can trust represent the logo’s meaning: choose JimWebb, he can lead you win.  I think the design of the logo is simple but very easy to get people’s attention. The logo has it’s own representational quality to it.

The word JimWebb on the logo is clearly to tell the logo is designed for whom. Although the logo is designed in a simple way, I think overall the logo works well together when  the word appeared together on it.