
This is a typographic poster by Mauro Hernandez (web designer , typographer), founder of Mahebo a company which specializes in web, typography and branding.
The main part of the text is located right it the middle. Right where there is a transition of colors (orange to red orange). This acts as a focal point because it’s the first thing one looks at when glancing at the typographic quote. I would even argue that the focal point of this typographic quote is even a line. The line acts as a way to transition between colors and shades and this is exactly what happens at the focal point; The colors transitions as well as the weight the weight of the typographic quote is heavier on the bottom than at the top and that makes it feel balanced. Everything about this quote leads one eye to the center of the page. Mainly because everything around the quote is negative space. And really there isn’t much to see, when looking at the negative space around the quote your eye wanders until one either hits a yellow line or red line which then leads you back up to the focal point where the quote is carefully placed at. I love how well the post is asymmetrical and how detailed it is. Even though most of the quote is in the center of the overall artwork Hernández makes sure that regardless of where you look your eyes will always lead up to the center of the artwork. Even though the quote isn’t symmetrical it feels balanced because of the weight of the colors. The quote obviously has the larger scale and it’s the most important typographic material that is on this artwork. Again, even though the artwork isn’t symmetrical it surely does feel that way because of the contrast and transition between the colors. In other words the artwork is active (transition of colors) and it also has asymmetrical balance because of the weight of the different hues (gold to magenta).