Point, Line, Plane, and Balance



Poster for “Design Observer“, a website about design and visual culture. Poster design by Jaemin Kim, a graphic designer from New Jersey. Kim has a BFA in graphic design from Mason Gross School of Arts. Click image for larger size.

I found this poster online. I didn’t read every single line, but I know that it’s about a graphic design website. I thought it looked well-designed, and could be analyzed for this assignment. The first thing that draws your eye is a point, directly in the dead-center of the page – “Design Observer”, with “Design” being in bold. There are a number of other points on the poster as well. “Change Observer”, “Observer Media”, “Observatory”, and “Places” are all individual points. Your eye will move from one to the next, taking in the information below the larger text before moving on to the next point. The color is also chosen well. Your eye goes to the information that the artist wanted you to see first due to the dark. It is heavily accumulated in the center of the page. I would argue that the entirety of the black aspects of the poster can be considered a plane. It divides the colored parts of the page without ever being really divided on its own (whitespace notwithstanding).

There are also some black spaces with no text in them. These are likely there to direct the eye into the colored areas. These areas contain some background information as well as credits for whoever is involved with “Design Observer”. I would argue that the colored sections in the top left and bottom right are planes. They have length and width, dismissing them as lines, and are a combination of pieces, dismissing them as points. The text is different between each piece, but they’re connected by their colors. The use of white space is methodical, dividing each paragraph or piece of text into its own point, while the colors maintain what group they are a part of.

Overall, I would say that that this poster follows a symmetrical balance. If you were to cut a diagonal line from the top right to the bottom left and aligned them together, you would have two very similar sides. Colored text in one corner, black in the other. Though not 100% symmetrical, it’s very close to it. There’s structure and order, which is why I don’t believe it can be considered to be asymmetrical.

There isn’t a lot of depth in this poster – not thematically, but literally. It’s all flat. You could maybe argue that the “Design Observer” in the center looks like it’s at the end of a tunnel, but I doubt that that was the intention of the artist. I wouldn’t say that it’s a fault in the image, however. As far as I’m concerned, there’s nothing wrong with a flat or minimalistic design if it fits the tone of what is being presented or advertised.

This entry was posted in Sample Posts by Students, Spring 2016 Archive (336). Bookmark the permalink.

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