Washington State University logo, grabbed from Washington State University website. Original concept artist of the WSU logo: Randall Johnson, 1959

While going through the reading and thinking about the idea of a text using the Figure/Ground concept, the first thing that came to mind happened to the Washington State University logo, that we see constantly along campus. Why though? Well specifically I would say this is ambiguous figure/ground, since there is a focal point within the space that grabs the viewer’s eye in and around the text of “WSU” that shape into the school’s mascot of a Cougar. That essentially is also happening because of the contrast of the crimson and white so that that the logo can pop out easier. This particular image though does not fully incorporate the idea of framing/bleeding since it is a pretty simple piece. Though other examples that do use this logo for a specific event or for any personal use may add the framing of like a collage piece within the logo itself that cropped specifically to get the image to show the best part or happiness within the picture itself. Without all the margins, bleeds, or cropping – the logo itself seems to be effective to the viewer since today most people can associate it with Washington State University. The framing of the logo, if you would consider this framing is that the logo tends to the focal point of the piece since people can understand that, “Oh that’s Washington State!” seems to work in a marketing standpoint anyways.