food: don’t waste it

This broadside would fall into the category of Integrating Display Type. The text is all fairly easy to read especially “food” and “don’t waste it.” These two parts of the broadside appear to be the most important and strive to get their point across with their boldness and display level type. The list in the middle of the broadsidegoes into more detail but remains at a size that can still be read from some distance. There is no need for imagery in this broadside because the viewer is already drawn in by the other components so easily. The red lines and numbers create some needed contrast against the black lettering but they do not take away from the overall power of the broadside.

The font choice is very interesting because it is a sort of serif but does not have that sense of being old and strict. There is a form of playfulness about it that really catches the eye and makes a person want to stop and read it. Another interesting thing about this is its resemblance to a food label, short and plain, while it is telling people about how to make decisions about their food consumption. There is no layering or overlap which makes it very easy to read and shows that it is just trying to get straight to the point. The leading is pretty high leaving the viewer to look at each line as an important piece by itself.

I really liked this broadside because of its simplicity and straight forward message. The layout is very clear and the viewer has no room for confusion.