The example of something in my life that uses the Helvetica font is the cover for a TV show that I watch called Mad Men. Looking at this poster, one can immediately see the resemblance of a form of Helvetica font, after researching further I found that the specific type is called Helvetica Neue Heavy. I believe the designer used this font for this cover to provide something that is very clear and legible. As the point of the show isn’t some fantasy wild imaginative thing but rather a realistic calculating story of something that could happen in real life. Therefore, choosing a font that we see every day symbolizes this aspect of the show and it’s resemblance to our everyday lives and the ordinary. The type classification in this poster is Traditional Serif, I was able to figure this out by looking at the capital A in “MAD”. It has no feet on the bottoms, the top part is flat, not pointed and it is skinny not fat. In addition, as seen in the title of the font (Neue Heavy) one can understand that the type of Helvetica in this poster is rather bolded and thicker than normal. There is a combination of large sizes in the main title and something less large and less bold perhaps a traditional Helvetica in the text below that reads “Where the truth lies”.