Scotch brand tape logo.
http://www.scotchbrand.com/

For my example of a common use of Helvetica, I have chosen the Scotch brand logo. This logo is simple, clean, and utilizes many of Helvetica’s strengths very well. The text and logo are not disrupted by any other texts or images. It simply says “Scotch” in yellow on a black background, written in Helvetica. This gives off a very clean feel that Helvetica seems to always have, because Helvetica is classified as a transitional sans serif font.

Although the image I am using is just a picture of the logo, it is very easy to picture where the logo would appear in the real world. Most commonly, the logo is found in small print on the side of rolls Scotch brand of tape. Because it is usually found in small print, I believe the choice to use a ticker version of Helvetica was a wise one. The font is much thicker and wider than many other uses of Helvetica, making it easier to read when it is smaller.

In this example, the font is not mixed with any other fonts. This would probably never happen due to the fact that it is a logo. The only way it would really be mixed with another font would be if the entire logo itself were to be changed. I believe this would be an unnecessary change, as the current simplicity of the logo really fits the idea of the company. They strive to keep things together, and this good use of Helvetica in their logo shows they can do it.