The Microsoft logo exhibits an effective use of Helvetica. Helvetica itself is a tremendously legible typeface, thus making it a commonly used font style in many forms of visual media. As such, Helvetica is recognizable and often used by designers to draw in viewers. Microsoft is one of the leading electronics/technical companies in the world, so it is only fitting that their logo would utilize the iconic font style. In the Microsoft logo, Microsoft is spelt out in bold black block letters using the Helvetica font, however the font seems to be slightly italicized. Helvetica was surely used in this logo because of its legibility and its universal recognition. The font is written in bold lettering so the widths of the letters are very wide, to the point where the letters almost touch each other. This serves to make the letters “pop out” and ultimately makes Microsoft more legible in the logo. Overall, the heights of the letters are scaled in a traditional fashion, which ultimately operates to generate recognition in consumers from all around the world – some who may not necessarily speak the English language but can recognize the Microsoft logo through their traditional design. Generally, the Microsoft logo is quite simple and straight to the point. The design utilizes Helvetica very effectively and in the way it was supposed to be used, thus allowing the company to reach consumers of their product from all around the world.

Designed by Scott Baker
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