Sui Tin Sung- https://www.behance.net/gallery/2989233/Promotional-Poster

When browsing through movie posters, magazine covers, and more, I came across this event poster created by artist Sui Tin Sung. I found that this poster very successfully uses typeface techniques to capture the eye. There were many things that stood out about this poster to me, but the first and foremost is clearly the title. The words “CAMP FAIR” take up a huge portion of the poster and I believe that the scale of the words is one of the main things that draws us to it. Also, the text is written in all CAPS which is an effective way of making words stand out even more. It seems that the words camp, fair, and 2012 are all different sizes but their widths are the same so that each word takes up the same amount of space. This does a great job of making the poster look clean and organized. As you can see, 2012 is not in bold like the rest of the title, and I think this is because knowing what the event is, is more important than knowing the year it takes place. By not making 2012 bold, it puts things in their proper hierarchical order. The contrast between the thicker “CAMP FAIR” and the thin “2012″ make a nice contrast and further emphasize the importance of the title. I also appreciate the use of a sanserif font, since it contributes to the simple, modern theme of the poster. The only text that is not sanserif is the “Liberty University” part at the top of the poster, which looks right and makes sense to me since serif fonts look more official for labeling a University. Overall, I found that Sung did a great job using typeface to get her point across and demonstrate the importance of different matters.