Category Archives: Archives

Slice is a modern, sleek contemporary brand that sells kitchen products, and most predominately equipment for slicing/cutting . The old and new logo strongly represents the product in a geometric form by giving the viewer contour within the logo itself. The … Continue reading →

http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_australian_olympic_committee.php#disqus_thread This logo has to do with the Australian Olympics Committee. They wanted a more simple logo. The previous logo for the Australian Olympic Committee was more  geometric than the present one. The reason is because the previous one has … Continue reading →

Organic: The logo on the right is more organic because of the hand drawn feel of the image. The edges are soft and the lines are all curved and yet are not perfect. When I look at the logo on … Continue reading →

This redesign of the Green Mountain Coffee Logo is very organic considering its soft textured appearance. As the texts explains the previous logo could also be considered organic as well because of it’s circular shape but it could also be … Continue reading →

Although on the sweet, syrupy side and popular in cocktails, Southern Comfort packs an alcohol punch that can be deceiving. Earlier this year, Southern Comfort introduced a new Caramel version to complement its other mixes like Lime and Black Cherry … Continue reading →

When the Super Soaker came out it was produced from another brand other than Nerf. The logo was simple and I would say organic. The logo was basically the words “Super Soaker” on a basic font. There was nothing to exciting … Continue reading →

I chose this logo because right of the back because there is a huge change that is quite noticeable this logo quickly experienced a very big transition, it went from actual organic text to a geometric shape mainly using a … Continue reading →

Both of Vitoria’s current and old logos are geometric designs. The updated one takes on a much more modern and geometric look however, the use of the giant triangle that holds in the ‘Vic’ of Victoria grabs the viewer’s eye … Continue reading →