Artist Chris Ware, no page number.

Scale is both objective & subjective. In the design world, scale is used to create depth, movement, importance and many other effects. In the visual I chose to present, your eyes immediately go to the face right in the middle. If the face is that big, one would assume there is some significant value placed on the face. In this case the face is a representation of self-image, which is what the story is about. As for the frames, its obvious they are not all the same size, but the illustrations are scaled proportionally to prevent any distortion. In addition, the scale of every individual drawing follows the concept of familiar objects, familiar scale to create conceptual relationships.