Ellen Lupton and Jennifer Cole Phillips describe the term “formstorming” as an act of visual thinking to unlock and deepen solutions to design problems. In the second edition of Graphic Design the New Basics, they say formstorming moves the maker through recognizable concepts to compel us with their originality. By repetitively making the same subject over again, but slightly different each time, designers are forced to think outside of their comfort zone. A Plus is a perfect example of formstorming from our book. Working with the letter ‘A’ as the main subject the designer repeatedly created the same capital letter ‘A’ but in their own creative and unique way one hundred colorful times, using texture, depth of field, and gesture to change the viewers perception of the composition. This procedure was probably tiresome and got boring after a while. From my observation I can say that formstorming makes you think outside the box and gives you a creative outlook on a particular subject of how something can become constructed. On page 15 of What It Is, by Lynda Barry the page is full of examples of what formstorming is from Ellen and Jennifers definition. The repitition of eyes and circles found on the page to the shape and outline of how the page is divided into rectangles. These rectangles are used as boarders to separate the different subjects on page 15. The eyes corelate with the title of the page “Where Are Images Found” since you must use your eyes to see an image, I feel like I know exactly how Lynda felt when creating this page; or at least somewhat of her thought process. Barry must have a special feeling towards birds and fish because I noticed them not only on page 15 but from pages 16-50 images and sillouettes of these animals will show up in corners of the book.