Point, Line, Plane and Blance: Pei-Chi Chu

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The Starbucks advertisement is posted by Jessica Hische. Assoc. Creative Director: Rachel Frederick, Jr. Art Director: Alia Roberts, Jr. Art Director: Laura Duncan, Exec. Creative Director: Dennis Lim; Photographer: John Clang

In the image of the Starbucks advertisement, we can see many words are filling in the space with a Starbucks logo. To assume each word is a point, they connect with each other to present many lines. Each word is written with lines, each character is an important element to be each line. From the image, there are not only straight lines, but also a line which defines an arc-shape along the Starbucks logo. Meanwhile, these lines are full in the object to become a plane. Moreover, these lines and edges also create a rhythm that leads viewers’ eyes to focus on the image. For the balance, it is asymmetrical, regardless of viewing from left to right or from top to bottom. When viewing from left to right, merely for the Starbucks logo, we can know the balance is asymmetrical. The reason is that the logo is placed along the edge of the object. If the logo is placed in the middle, it can be symmetrical when only viewing the logo. Further, for letters, the word “extrafoam” and “vanilla latte” are not symmetrical although the top of the lines are symmetrical. The word “extrafoam” is an arc-shape so that it can not be symmetrical when viewing from left to right. Additionally, for the word “vanilla latte,” it is a little bit inclined upwards from left to right. Therefore, it is also asymmetrical. However, if we only view the cup of the shape without letters and the logo, it is symmetrical. When viewing from top to bottom, although the logo looks symmetrical, all lines of letters are asymmetrical. For the arc-shaped word “extrafoam,” it is located a little top from the middle, so it is asymmetrical. Nevertheless, if the letter “a” moves to the middle of the object, then it is symmetrical. Besides, the top of the lines to the bottom of the lines is also asymmetrical because the bottom of the lines are a little bit inclined upwards from left to right. Overall, based on this image, point, line, plane and rhythm and balance are really important to present a designer’s idea for a image, and these elements are related to each other. Even though the image is asymmetrical, it connects all elements to present an image to make an impression on viewers. This practice is a great opportunity for us to observe the shape and how elements are presented deeply.

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About pchu811

About me, for the purpose of the blog, I expect to settle well on this site and do my best on each assignment. My hobbies are eating and trying different food from different place. I hope this blog will be great after I finish it.
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