Avoiding the usual airport logo clichés of lines, LLA has adopted a strikingly simple and abstract monogram made out of 9 squares, assembled in 3 triangles, arranged in an unconventional format. It’s pretty fantastic. And the “A” looks like a plane so it’s definitely airport-y.

I chose this logo because right of the back because there is a huge change that is quite noticeable this logo quickly experienced a very big transition, it went from actual organic text to a geometric shape mainly using a square. This logo can be considered geometric because there is nothing but squares stacked on top of each other having a huge change from its original logo that was created. The Transition was pretty big almost making the logo stand out as a whole new different logo for a different company. Having the transition from words to shapes makes the logo have an abstracted feel to it because theses shapes do not represent anything from the company which almost makes me question why this logo was created and how does is it representational to the company. Since this logo was altered from its original standing my understanding is that this logo contains a high mediated because on the first logo we actually have the name of the company as for the second logo it’s just three squares laid out differently.