In terms of design, the more minimalistic change has proven to be effective in recent years. The reason being that by using only representative elements, it can be meant to send out a stronger message. As in in the both images, Colonel Sander’s likeliness is well known to all and acts as a focal point for the piece. So by removing the other factors and only including his face, the redesign tries to use only his well-known face in hopes of creating a stronger image. I would say that the redesign has a more organic feel to it as the face is not being framed by a box and has free form lines aside from the bow tie. The weight of the lines also changes a little bit between the two designs to give it a lighter feel in the redesign. I think the author did a great job creating a minimalistic version as the old colonel was representative with the older standards of the business as recently, the business had decided to change some of its long lasting principles. Along with that, I think that adjusting to a minimalistic design is good because of the popularity of it in modern times.