Poster Remix Critique: Maryssa Beare

Poster Remix-- artboard 2 chosen

I designed this poster using Adobe Illustrator for a school event here at Washington State University for a Poetry Reading (Maryssa Beare, 2015).

This poster I believe has the most potential because it’s more engaging than my other designs, mainly due to its asymmetry but also to its scale of letters making a suggestion to depth–not quite positive and negative space (I’ll explore that in the final draft) but alluding to depth by way of farther away elements are smaller and closer, more prominent elements are larger.

Refining this design will include exploring the abstract nature of the materials we’re given. Yes, these shapes put together form English language, but they’re still shapes that can serve other purposes, like creating negative space and increasing the dynamic nature of the poster. My plan is to see the unconventional uses for the materials given. I would like to combine some elements of my other drafts that were successful, such as using large letters as negative space for smaller letters or words, adjustment of scale in a more profound way than what I have here, and the options that my font, Futura, has (oblique, bold, the like).

Using the bio text as a frame holds a two-fold purpose. I can use this less-than-pertinent by somewhat putting it aside, but in a way that emphasizes the more-pertinent information–date, title, location, etc.

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