Katelyn Orum poster draft

The composition I chose to pursue for the final version of project 1, is this design. I believe this piece is the strongest of the three because it is clear and readable, yet still unique and “experimental.” I believe this piece is asymmetrically balanced, because although each half is not identical, there is not one side that is over-powering the other. I like the way the names in white work as lines written in white within the bold “poetry,” and the short biographies work as planes being framed by the letters.

As we discussed in class, it’s important to consider an audience. For this particular event, I would want to draw attention to poetry-lovers because they’re the ones that will attend the event, but also have a chance at introducing experimental poetry to those who are indifferent to poetry. I believe this poster would be effective in drawing both of these audiences attention. It’s very clearly about poetry, but with the shifted scales of the letters and different angles, it’s an appealing design that may draw the attention of those who aren’t so interested in poetry. I also like the interesting negative space left by the letters in the word “poetry.” For example, the triangle (which is arguably a point) left between the t, o, and r, and the line left between the t and r.

For the final, I plan to further experiment with the scale of the letters in poetry, as well as experiment with the letters running off the frame. Since we are able to play around with the opacity of one letter form, I may do so with the words “experimental” and “in action.”