Poster Remix Critique: Kai Amos

Poster

This poster was created by Kai Amos for an “innovative contemporary” poetry event that is occurring on the WSU campus featuring 3 poets. The poster was created in the limitations of only typography that was set by the poetry the coordinator. With the assigned text font and text, all information was required to be used in an artistic design innovated style.

For the Poster Remix, I believe this is my strongest design poster due to the simplicity and cleanness of the design that is created through the use of white space. So far in the class, I have learned about figure/ground, framing, lines, points, planes, and balance. In the poster, I used all of the new techniques to create the achieved design. The long large text on the right side of the poster, reading “Experimental Poetry in Action,” is the first place my eye is drawn to: this is beneficial for the viewer because it is the one of the most important pieces of information.The long text creates a line for the viewer to follow up to the top of the page and then back down the page. Down the page, the eye travels to the clusters of text that appear to act as points due to the closeness of the lettering, however, because they are so large they even start to form small planes. The larger texts (authors’ names) are the first words seen, which introduces the authors, and then the eye travels to the smaller text which gives further details. The right justification and framing of the first/last names allow the viewers to understand the relationship the names and the bios have. The eye then reaches the bottom of the page and the bold text creates a weight for the eye to stop and view for a longer period of time. This weight is beneficial for the viewer because, again, it is important information to gather from the poster and unlike the text above that gives the viewer a choice on whether to read the short biographies or not, the heavier text makes it harder to surpass reading the information. The eye then travels back to the left side of the page to read the less bold text “presented by WSU Visiting Writing Series 2014-2016”. The completeness of the eye circling the page creates a balanced asymmetric plane.

In the feedback I received, I was told that the poster is not appropriate for this assignment. She explained that the poster does not show action or resemble a poetic event that is being advertised. To improve the poster I am going to stick with my choice of  white space and bold/narrow fonts, but I am going to try to play around with individual letters to make them have more “action.”

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