Poster design by Jared Goodwin

I feel that this design is the strongest of my three designs due to its use of overlapping planes and the balance of the design due to its symmetry and framing.

The design utilizes a plane-within-a-plane design, which a lot of people viewing the poster commented on; it seemed to be the most eye-catching element of the poster. While it does reduce legibility a bit, it embodies the event’s experimentalism fairly well, and places a lot of emphasis on the bios of the poets as your eye looks to the letters to see one solid shape, but finds text there instead.

The design as a whole has a very balanced and symmetrical design to it. This gives it a  very solid look that’s very clear and easy to read – however, while it isn’t especially experimental, which was the most common critique of the design. Attempting to add a new element or continuing to play with the current elements to make it more experimental – but still legible – is probably going to be one of the main considerations of the next draft.

Another element that I’m considering changing is the placement of the event information at the bottom of the page. This is probably one of the main sources of the un-experimental feel of the design; the elements are arranged in a very standard way. I was very unsure of what to do with that information to make it work with the rest of the design when I first made it, but I’ll need to reconsider it again for the final.