Choose a visual example that again primarily consists of typographic elements. Analyze all identifiable elements in the composition in terms of positive and negative space and the other terms from your reading that refer to these concepts. Also note how framing and cropping affect your perception of the composition.

Regional Annual 2014 winners, We Are The Rhoads, make an aesthetic handbook to appeal to clients by way of remixing “industry standard photo mailers.” Print Mag Far West Regional Winners.

I perceive this piece as having 3 layers of ground with multiple frames:

• the separated panels create and interesting frame for whole piece
• a picture connecting the panels in midground make a lateral frame for the eye to travel across,
• left align text in the foreground on the right panel almost connecting with the photo to create a central frame
• and mirrored right align text in the background but on the left panel.

The photographic image contrasts with the dark negative space in the back due to it’s overall white (or whiter) color. This lightness choice combined with the photo being right aligned on the right panel, it draws the eye rightward and therefore through the layers of ground from front to back, right to left.

The white foreground text, We Are the Rhoads, starts to interweave into a bit of ambiguous relationship with the white of the photograph, but the darker areas of the photo suggests it’s negative space for the text in addition to the dark background of the whole piece (enter the “3 layers of ground” bit I previously mentioned). The black text being in the background alludes to a shadowing and mirroring of the white text, adding more depth to the piece.