This piece is called “The Sky Tells Me” by New/Beijing reading designer Duncan Sham.

For this blog post, I chose to go with a piece that really took the typographic elements of positive and negative space as well as framing and cropping and stretched them in ways outside of the ordinary designer. When looking at this work designer, Duncan Sham used these components to strengthen the viewers’ perception of the story that the text is trying to tell. The dark lines were used to create clouds against the white background using the negative space to produce a frame for the bottom portion of the piece. The black filled circle also creates a frame by the amount of positive space that it brings forth, contrasting the texts within and around the circle. All of the images in this piece (spaceship, air balloon, clouds) have either been designed in a way to draw the viewer’s eyes up towards the top of the piece or give off the feeling of being in the sky. The overall framing/cropping of this artwork is designed in a way to take the positive space (being the white space) and using it in a way that the overall composition of the piece can be seen with or without the background. I believe the typography was created and cropped in a way to only include what was designed within it. “The Sky Tells Me” by Duncan Sham is a piece that is primarily monochromatic with some highlights of gold. This work truly speaks for itself through its illustration of the story that the text is saying from the typography that is being presented. The risk taking within the various elements of typography that Duncan Sham created causes this photo to have a very crisp and engaging finish that is impossible to not be inspired by.