This is called “JAWS,” by  iwannabegackt. ©2008-2015

I chose has many elements. The first thing is the word “JAWS,” which is the first thing that your eyes get caught on, reason being that it is bolded and it is at a much bigger font compared to the rest of the text. The word “JAWS,” can also be considered both a point and a line. It would be considered a point because the letters are very close together (although it can be much closer) and they are alienated by the rest of the text. It can also be considered a line because the letters/text is darker than the rest and blocked out and horizontally put on the plane straight in the middle.

The text in the upper top can also be considered a line to an extent because some of the text looks like a plane line from a distant but at the same time the text is made out to be a person swimming. The text is placed very close to the point that the text look to be touching and covering up the white background. The words being so close together also give the “swimmer,” a contrast (not as powerful as the word “JAWS.)

The second thing, my eyes gravitate too after the word “JAWS,” is the big shape of the shark which is at the bottom center. WOW, like how can your eyes not gravitate to a freaking cool shark?! Although the text made out in the shape of a shark is the second thing my eyes gravitate too, it is the biggest text piece in the Typography and I think it is again because it is not as bolded as the word “JAWS.”

Balance, is another element that this Typography has, I feel like although the words are not equally as bolded, they are balanced off by the placements of the shapes. It almost like they are using the white background as an element to balance out the placement of the shapes (text.) In this typography the only colored played with was black and white, versus, color but it still got the point across that the typography is a JAWS poster. The black serves as the positive space and the white as the negative space/background.

The framing of these JAWS Poster was done really good, we see exactly enough to know that this is meant to be a shark at the bottom, the word JAWS, in the middle and last but not least a swimmer in the center top. The shark at the bottom lets us know that there is more to the shark but we just can’t see it, but we can picture the rest of the frame continuing.